Dealing with the Media

The advantage of presenting a positive image in the print and broadcast media cannot be underestimated. Effective editorial coverage is more valuable than advertising and similarly, damaging media exposure can prove impossible to undo.

MFW provides facilitators, trainers and professional presenters with extensive experience in radio, television and print media. In targeted simulations, participants will gain experience with the protocols of the various media, ways to interact productively with journalists, manage interview situations, convey the intended message and prepare for media conferences.

MFW recommends Dealing with the Media as a two-day program. The skills may also be developed in a series of one on one executive coaching sessions.

 Dealing with the Media

> > Topics Covered

  • Media conferences

  • Media formats: indoor, door stop interviews

  • Managing the media interview

  • Personal presentation and professional image

> > Outcomes for Participant

  • Maximise likelihood of a positive outcome when dealing with the media

  • Use media exposure as an opportunity, rather than a hazard

  • Understand the role and perspective of a journalist in print and electronic media

  • Analyse different media formats and strategise accordingly

  • Conduct a media interview with assurance and credibility

  • Utilise skills to influence and present effectively

  • Deliver with confidence in a range of media situations

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